really got to see all the different crews’ personalities,” said
Matt Cooper, safety manager, Standard General Calgary.
By all accounts a resounding success, Standard General’s
Goal Zero Safety Week campaign 2020 saw more than 270
employees participate each day, creating the foundation
S A F E T Y
for the Lifesaving Icons to be woven into every part of
the company.
“These simple initiatives not only prevent loss, but they
also help to make our company safer, and it’s fun at the same
time,” said Cooper.
Every manager in the company showed their visible commitment to Goal
Zero by attending a different tailgate meeting each day
For the duration of Goal Zero Safety Week, managers would discuss three
Lifesaving Behaviours and Icons at each tailgate meeting or toolbox talk
ALBERTA HEAVY Quarter 1 2021 17
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